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Need Support To Develop And Market
Your New Product Idea Or Invention?

At She's Ingenious! we help women through the maze of developing and profiting from their new ideas.

We know how tough the journey can be. That's why we offer ...

Mentoring and guidance.
How-to information you can dip into whenever you need.
Networking to connect you with other women on the same journey.
Inspiration and insider business know-how to keep you confident through the ups and downs.

Discover the many reasons to become a Member. Or get moving right away and trial us for just £1

I look forward to helping you on YOUR journey.

Founder and Head Coach,

Mentoring Clinic for Members (Phone or Web)
Need some signposting? Or a sounding board? Want to unravel a dilemma? Or do you just want to connect with other women like you? These groups calls are run regularly for Members only. Regular support keeps you motivated and focused. . . . keep reading

Free Consultation For New Members
Sometimes the only way to move forward with your idea is to talk it through with someone. Join today and claim your bonus one-to-one session to chat through your idea(s) with Product Development Specialist and Coach, Cally Robson. Find out if your idea is worth putting your energy into and pinpoint your immediate action points . . . keep reading

Monthly Meet-up: Fabulous (and Ethical) Packaging Sells Product, 22 July 2009
The way your new product is packaged and presented speaks volumes. It makes the difference between a brilliant new idea that sells well, or one that flops even before it hits the shelves. At July's monthly She's Ingenious! meeting, guest speaker Laurel Miller will share some of insights and expertise that have made her one of the best known specialists in environmental packaging and product design. . . . keep reading

The 8 First Steps To Getting A New Product Idea Or Invention Off The Ground
Teleseminar recording by Cally Robson
Most people spend money prototyping and protecting ownership of their new idea or innovative design before they've covered the basics. Follow these 8 simple steps and you'll save yourself a lot of time and cash. . . . keep reading

Two Quick Tips For Improving SEO and Getting More Traffic (Fairytale Furniture Website Review, Screencast 4 of 6)
Cally Robson
This screencast looks at two things Zandra should set about�doing to optimize her site to�get more�quality traffic from Search Engines like Google, Yahoo and MSN. . . . keep reading

How To Prototype Your Design For Next To Nothing
Cally Robson

Heard of "fabbing", 3-D printing, or rapid-manufacturing yet? These have largely been terms for the prototyping and design world. We've known they exist, but they've still been beyond the means of most of us. Til now, that is . . . keep reading

Green Ideas Competitions
Cally Robson 16 June 2009

All things eco make for good publicity, so little wonder there's an ever increasing number of green awards and competitions popping up. Here are three of the latest, with the low-down on the deal . . . keep reading

Have You Got The Next Big Gift Idea For Bored American Pets?
2 June 09 (Competition ends 9 July 2009)

It's a dog's life. Apparently millions of pets in the US are suffering from a lack of entertainment. And pet parents are poised to spend billions on toys for their favourite felines, canines and other best friends of all shapes and sizes. . . . keep reading

Free Web Tools For Searching The Market Potential Of Your Idea

Traditional market research move over. These days, for a complete picture of the demand for your new product or business idea, you need to be using online tools. They save time, and the more exact results can take the guesswork out of understanding what your customer really really wants . . . keep reading

The 11 Top Ingredients In A Winning New Idea
Teleseminar recording by Cally Robson

Everyone knows there's no exact formula for an idea that will become the next big thing. But check off these 11 key ingredients, and you've got the nearest thing to a recipe for success. . . . keep reading

How To Start Making A Living From Your Invention Straight Away
Sharon Wright interviewed by Cally Robson

It's rare to get a new product prototyped, patented and selling into the market within a couple of years. But as saleswoman-turned-inventor Sharon Wright proves, with the right help and attitude a simple invention can cut through the product development process and have orders lined up as it rolls off the production line. . . . keep reading

The 8 First Steps To Getting A New Product Idea Or Invention Off The Ground
Teleseminar recording by Cally Robson

Most people spend money prototyping and protecting ownership of their new idea or innovative design before they've covered the basics. Follow these 8 simple steps and you'll save yourself a lot of time and cash. . . . keep reading

Going Global With A New Product
Simi Belo interviewed by Cally Robson

The US market for hair and beauty products is 80 times bigger than the UK and Europe. Simi Belo, inventor of the Simi Weave alternative to tiresome and costly hair extensions, shares exactly how she developed her product, found manufacturers in the Far East and took it from UK launch to international distribution. . . . keep reading

Keep It Light. Wallace & Gromit present - A World Of Cracking Ideas

Call it research. Take the kids. The world's most inspiring inventive duo are exhibiting at the Science Museum in London, from 28 March to November 2009. A joint project by Aardman Animations, the Science Museum, and the UK Intellectual Property Office . . . keep reading

Developing Educational Games and Resources
Sue Scott-Horne interviewed by Cally Robson

It can take longer than you think to develop printed educational resources. Sue Scott-Horne, founder of social enterprise, EGAR, shares the inspiration that has kept her motivated, and some experiences and tips valuable to anyone with a vision for producing innovative learning materials . . . keep reading

The Quick Guide To Know-How & Confidential Information - IP Basics 6 of 6
Margaret Briffa interviewed by Cally Robson

Knowing how to guard the important information in your new product or business idea is key to keeping ownership of it. IP lawyer Margaret Briffa hands out some useful tips on managing confidentiality and secret information . . . keep reading

The Quick Guide To Trademarks - IP Basics 5 of 6
Margaret Briffa interviewed by Cally Robson

When you're thinking about a name for your new product or service, it's a important to understand how a trademark will add value to your business. IP lawyer Margaret Briffa explains how to avoid trouble from the outset . . . keep reading

The Quick Guide To Registered Design - IP Basics 4 of 6
Margaret Briffa interviewed by Cally Robson

If your new product doesn't qualify for protection by patent, then you may be able to prevent others from copying it by registering a design. While registered designs are a useful form of Intellectual Property, IP lawyer Margaret Briffa explains what to watch out for . . . keep reading

The Quick Guide To Design Right - IP Basics 3 of 6
Margaret Briffa interviewed by Cally Robson

If you've designed a 3-D object and manufactured more than 50 of them, you might not be aware that your new product is protected by automatic design right. Even though it has its limitations compared to design registration, it is useful to know how this relatively new right works . . . keep reading

The Quick Guide To Copyright - IP Basics 2 of 6
Margaret Briffa interviewed by Cally Robson

If you've created any designs, text, artwork, music, boardgames and even software, copyright is the form of Intellectual Property right you need to know about. It's an automatically granted right, but for it to protect your work, you need to know how to make the most of it . . . keep reading

The Quick Guide To Patents - IP Basics 1 of 6
Margaret Briffa interviewed by Cally Robson

Find it hard to relate to info about patents? Listen to Margaret Briffa's quick guide to patents and why this could be the strongest form of Intellectual Property protection for your new product or technology . . . keep reading

Get Your Site Found By The Search Engines - Google's Own Guide

Thinking of getting a website for your new product or service? Or wondering how you can improve your site's rankings in the search engines? Read this overview of Search Engine Optimization direct from Google before you make a move. . . . keep reading

How To Do A Quick Patent Search To Check Your Idea Really Is New
Cally Robson

When you've done Internet and offline checks to make sure your new idea isn't on the market already, it's time to check the patent databases. This tutorial shows you how to do a quick patent search Worldwide from your own computer. . . . keep reading

Got An Idea? 22 Reasons To Discover The British Library For Yourself NOW
Cally Robson

The Business & IP Centre at the world's most famous library is one of the best resources for entrepreneurs and inventors on the planet. And it's mostly free. Here's why you and your idea should make the trip as soon as you can... . . . keep reading

Tools To Protect Your Idea - The Basic Types of IP
Margaret Briffa interviewed by Cally Robson

The Intellectual Property in a new idea is the seed of its long-term success. As you develop your idea, there may be more than one aspect to protect. Margaret Briffa, expert IP lawyer, gives a great summary of the tools available to protect your IP - patents, copyright, design right, registered designs, trademarks, and know-how and confidential information. . . . keep reading

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